Saturday, 8 March 2014

Wisteria Hysteria by Stephen Jones & Henry Pincus

Brand new, bold approach to perfume advertising. Ladies & Gentlemen, the future is now.

Stephen Jones launches his seductive new scent, Wisteria Hysteria, with a fashion film by Henry Pincus. The work is set in a world that is both rococo and futuristic, and depicts a woman discovering a new dimension to herself, all while clad in L'Wren Scott. The deliberate contradictions of the scent - clean but sensual, familiar yet strange - are reflected in the protagonist's complex new side.

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