Once a year most shops in London are attempting to get ahead of one another in bringing the Christmas magic into their window displays. Wandering around city centre one can stumble upon, very detailed and beautifully lit, visual arrangements that truly stimulate one's imagination. Every year whole districts are being transformed into a snowy fairytales with most beautiful Christmas displays at Selfridges, Harrods, around shops in Mayfair, Chelsea and Notting Hill. We decided to grab a camera and immortalize those compelling (yet, sadly, so temporary) sets.
Here's the ones we found at Mayfair's Ralph Lauren store. Those beautiful displays set as theatrical stages with reference to Russian style reminded us of sort of modern version of Anna Karenina. Loved it. Very elegant and very dramatic.
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