Showing posts with label store. Show all posts
Showing posts with label store. Show all posts

Saturday, 22 February 2014

Dark Renaissance by Underated London

Dark Basilica Leather Sweatshirt £120

London based indie brand called Underated have recently launched an exclusive collection of the overprints called Dark Renaissance. This set of tees and jumpers with architectural print and imagery of Jesus is in fact a revamped alternation of their regular stuff. Although I love the use of history in fashion, I'm not that into the current trend of using overprinted baroque paintings and ceiling designs onto tees and jumpers - the idea SEEMS good, yet the finished outcome often looks sloppy and cheap (which is the exact contradiction of what it supposed to look like) - but I gotta admit I'm absolutely in love with this new noir thing! The desaturation of golds and oranges makes it look way more interesting, sharp, timeless and cool + the whole collection have that interesting vibe of being dark but not gothic / emo / metal / whatever and I love how you can build up some totally new meaning to it. Although half of the collection is still yet to come, some of the pieces are already available for purchase in their online store. They also seem pretty pricey for an regular overprint but, well, what can you do? I'd love to get all those jumpers though! Anyone got a spare couple of hundreds I could borrow? 

A bit about Underated London: Based in the heart of London, Underated is the segue between the modern stylistics of street wear and the delicate finesse of high fashion.

In an otherwise over populated fashion industry, our blend of modern street culture, bold renaissance imagery and contemporary prints helps separate us from competitors. Underated is a lifestyle brand and we pride ourselves in designing premium quality, trendy and unique garments we know you'll love.


Dark Domenichino Stars Sweatshirt £65


Road To Calvary Tee £90 / Crucifixion Tee £90

 Resurrection Tee £90 / Crown of Thorns Tee £90

Dark Medallion Yoke Leather Sweatshirt £100

Dark Medallion Yoke Leather Tee £70

Monday, 16 December 2013

Christmas Special: London Window Displays Part 2


Here's the 2nd part of the Christmas window displays special. Harrods never ceases to amaze their clientele and this year they've transformed their windows into dazzling Gatsby-esque Art Deco tale of Christmas Express where passengers sit around in beautiful 30's sets awaiting to reach their snowy destination. Each window represents different carriage and every single one is lavishly decorated with a wondrous detail. Watching people around us, we have to admit it's pretty hard for a passer-by not to stop and contemplate those beautiful views for a while. Such a shame though that displays like this are so temporary - despite of advertising itself, the magic with which it resonates make them deserve an gallery exhibition stand alone. Well, perhaps one day someone will bring back all those sets in a curated exhibition - how amazing would that be? 

We couldn't help to resist the temptation to add a bit of a personal flavour so we shot the windows in a way that creates a bit of narrative between the mannequins + we found this brilliant track made by Caretaker (a spacious and a bit eery remake of 20's tunes combined with scratchy sounds that reminds of train's wheels clashing with rusty rails) and we couldn't not combine it altogether. So...

Press play down below, sit back and enjoy the pics! Thank You, Harrods!





























Monday, 9 December 2013

Christmas Special: London Window Displays Part 1


Once a year most shops in London are attempting to get ahead of one another in bringing the Christmas magic into their window displays. Wandering around city centre one can stumble upon, very detailed and beautifully lit, visual arrangements that truly stimulate one's imagination. Every year whole districts are being transformed into a snowy fairytales with most beautiful Christmas displays at Selfridges, Harrods, around shops in Mayfair, Chelsea and Notting Hill. We decided to grab a camera and immortalize those compelling (yet, sadly, so temporary) sets.

Here's the ones we found at Mayfair's Ralph Lauren store. Those beautiful displays set as theatrical stages with reference to Russian style reminded us of sort of modern version of Anna Karenina. Loved it. Very elegant and very dramatic.