Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Saturday, 22 February 2014

Dark Renaissance by Underated London

Dark Basilica Leather Sweatshirt £120

London based indie brand called Underated have recently launched an exclusive collection of the overprints called Dark Renaissance. This set of tees and jumpers with architectural print and imagery of Jesus is in fact a revamped alternation of their regular stuff. Although I love the use of history in fashion, I'm not that into the current trend of using overprinted baroque paintings and ceiling designs onto tees and jumpers - the idea SEEMS good, yet the finished outcome often looks sloppy and cheap (which is the exact contradiction of what it supposed to look like) - but I gotta admit I'm absolutely in love with this new noir thing! The desaturation of golds and oranges makes it look way more interesting, sharp, timeless and cool + the whole collection have that interesting vibe of being dark but not gothic / emo / metal / whatever and I love how you can build up some totally new meaning to it. Although half of the collection is still yet to come, some of the pieces are already available for purchase in their online store. They also seem pretty pricey for an regular overprint but, well, what can you do? I'd love to get all those jumpers though! Anyone got a spare couple of hundreds I could borrow? 

A bit about Underated London: Based in the heart of London, Underated is the segue between the modern stylistics of street wear and the delicate finesse of high fashion.

In an otherwise over populated fashion industry, our blend of modern street culture, bold renaissance imagery and contemporary prints helps separate us from competitors. Underated is a lifestyle brand and we pride ourselves in designing premium quality, trendy and unique garments we know you'll love.


Dark Domenichino Stars Sweatshirt £65


Road To Calvary Tee £90 / Crucifixion Tee £90

 Resurrection Tee £90 / Crown of Thorns Tee £90

Dark Medallion Yoke Leather Sweatshirt £100

Dark Medallion Yoke Leather Tee £70

Wednesday, 17 April 2013

H&M Fashion Conscious Exclusive picks




Fashion Conscious Exclusive is a brand new campaign from H&M that aims at emphasizing the awareness and importance of using recycled/sustainable fabrics to create collections of long-term durability. The collection offers "more sustainable fashion full of Hollywood glamour", a partywear with a dash of drama and bold designs. The initiative for more luxurious-but-still-affordable limited collections available in worldwide clothing brands is highly praised and always awaited by the dozens of customers. This time H&M clearly took an effort to create one of their most brilliant and beautiful collections. While this limited edition is unfortunately sold out in most of the places you can still look for it online. Here's the selection of our favourite designs.


Dress with beaded embroidery
69.99 GBP




Clutch with beaded embroidery
24.99 GBP




Alice band with beads
12.99 GBP




Asymmetric dress
39.99 GBP




Embroidered dress
199.99 GBP




Dress with roses
69.99 GBP




Alice band with roses and gauze
12.99 GBP